After spending the better part of two years working almost exclusively on OLG.ca, redesigning the Kubota website felt like a hundred meter dash compared to a marathon. Working very closely with a small team we were able to quickly turn out a rather large site which is home to a plethora of information about a wide range of diverse and complex equipment. I’m especially proud of how we solved the challenges of fitting some of the tabular data on mobile. We also lucked out: An enthusiastic and multinational client, Kubota had already taken many stunning photos of their product line. We didn’t have to work too hard to make these tractors sexy.
This is easily the largest project I have ever been involved in and I’ve had the privilege of being the Art Director on it from almost the very beginning through to its launch. Since the previous site was constructed in the mid 90s so much has changed both in terms of web design and how the OLG operates that it made sense to start fresh. Running on a custom CMS build in house at Nurun we had an enormous amount of control in terms of design. Nearly two years of client presentations, managing a small team of junior designers, solving problems alongside a vast team of UX architects, developers and account people, and doing the bulk of the design work has lead to not just a fantastic new user experience but countless lessons learned to push future designs even further and run fresh projects even more smoothly.
Originally brought on to the project for piecemeal updates to assets and homepage carousels, I was eventually an important design contributor for the Model Year 2015 launch. Tens of thousands of assets had to be created for a full site revamp to launch the new year of bikes.
Nearly every week for 2 years I put together a half hour presentation showcasing fun facts from the day in history, as well as famous births and hit songs followed by a roundup of trending and interesting content from around the internet. It’s a quick infusion of creative thinking to kick off the week and it gets everyone in the same room (and appropriately caffeinated.) Average attendance is about 50 people, peaking at over 200 when larger company wide events piggy back on it.
I’m entirely comfortable speaking in front of crowds of any size. Trust me to prepare something great, or put me on the spot.
Sunpower needed a campaign to launch their X Series of solar cells. The benefits were clear: This was a seriously good looking product that was easily more aesthetically pleasing on the roof than anything else on the market. A banner campaign and homepage carousel helped launch the digital side of the campaign.
My role in the award winning SapientNitro.com was to help bridge a connection between two offices while helping produce assets for the final site. Design and development were almost simultaneous: We were able to see what did and didn’t work right away and adjust accordingly
If you’re familiar with the automotive advertising world, you know JD Power & Associates and their rankings of automotive websites. The task at hand was to standardize Fiat’s global navigation with the better ranked Chrysler navigation before the next JDP&A deadline. Fast paced work and very successful!
Chrysler. Dodge. Jeep. Ram. Fiat. How do you manage five brands so that they are at once unique but also consistent? The answer is to bring them all into the same framework. Brands keep their colour palettes, their fonts and their identity, but visual hierarchy is consistent across the brand. A family of sites can feel both fresh and familiar.
Always delicious looking, the PC Insider’s Report promotes their line of year-round and seasonal products with beautiful mouthwatering food photography built with several President’s Choice products. When your photography looks this good, your main objective is to stay out of the way. I was responsible for several sizes of ads for a variety of summer products.
Simplification of their responsive landing page to show a variety of their products and promotions without a carousel.
Bonefish Grill was finding their previous site had an enormous bounce rate. It was flash, not mobile friendly and proved very difficult to navigate around and find restaurant hours. Redesigned to focus on the menu, locations, and hours, this design is responsive and mouthwatering.
First impressions are important. I’m sought after to be part of teams looking to win new work. I’ve helped work on dozens of pitch decks and take a leadership role in keeping everyone motivated during the long stressful hours that are naturally part of the pitch process.
