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Fowler Designs
Design, Direction
OLG.ca
This is easily the largest project I have ever been involved in and I’ve had the privilege of being the Art Director on it from almost the very beginning through to its launch. Since the previous site was constructed in the mid 90s so much has changed both in terms of web design and how the OLG operates that it made sense to start fresh. Running on a custom CMS build in house at Nurun we had an enormous amount of control in terms of design. Nearly two years of client presentations, managing a small team of junior designers, solving problems alongside a vast team of UX architects, developers and account people, and doing the bulk of the design work has lead to not just a fantastic new user experience but countless lessons learned to push future designs even further and run fresh projects even more smoothly.